CBS Sports has broadcast some of the biggest sports events every single year. But the showcase for CBS Sports every year is March Madness. The NCAA Tournament is almost here, as CBS Sports coverage of the NCAA’s is stepping up again. But with more outlets to put tournament coverage on, CBS Sports will broadcast the latest shining moments on TV and on the Internet.
CBS Sports’ website, cbssportsline.com, will be visited more than ever as the tournament begins. The network’s website will be the home of March Madness On Demand, a viral program which streams every game of the NCAA Tournament live, from the first round on.
Fans no longer have to take off from work to watch the first few days of the tournament – they just have to sneak watching it on their computers and laptops during a break.
CBS Sports has already sold over $30 million of advertising on this On Demand service alone. Last year, almost $23 million of ad money was made through this Internet program, as over 4.7 million people logged on.
But for those who have more ready access to a television during tournament time, CBS Sports is once again set to cover every game. Scoreboard updates and live look-ins during the first three rounds should still keep viewers up to date on everything.
CBS Sports is marking its 28’th year broadcasting the NCAA Tournament exclusively. When it started in the early 1980’s, the NCAA Tournament was relatively modest. Now, it has grown into a powerhouse, and CBS has had to make its coverage just as large as a result.
ESPN has their share of big time coverage, but even ESPN hasn’t been able to get the broadcasting rights to the games themselves. Only CBS has that honor. For now, the Final Four will not have color commentary by Dick Vitale.
As always, CBS Sports will culminate their coverage by broadcasting the Final Four at Detroit on the final weekend. Jim Nantz will lead the way, with Greg Gumbel in the studio, and with “One Shining Moment” ready to provide the soundtrack to the final montage.
But CBS Sports still has a lot of work to do before the tournament. The network is broadcasting today’s latest Duke-North Carolina showdown at 4 pm, and has Selection Sunday on the horizon next week.
March Madness On Demand- mmod.ncaa.com/
MediaBuyerPlanner- “CBS Expects Sell-out of March Madness On Demand, Nears $30M in Revenue” www.mediabuyerplanner.com/2009/03/05/cbs-expects-sell-out-of-march-madness-on-demand-nears-30m-in-revenue/