In addition to the clever use of keywords and key phrases when developing web content that is optimiized for the search engines, there are several other advanced techniques you can take advantage of, as well.
– Misspell some of your keywords on purpose, to account for user error. Let’s face it, all of us make mistakes – and in today’s world of instant gratification and mass messaging, human error is perhaps more rampant than ever before. In order to compensate for this, and pick up on some web traffic that you may miss otherwise, you may want to consider purposely misspelling some a keyword or two throughout your website. This way your site has the potential to show up in search results that you may not have otherwise been placed into.
– Use online images and pictures in your articles. Images are a great way to help get your point across on the World Wide Web – but they can also be used as an effective tool in Search Engine Optimization, as well. Make sure all of your images are appropriately named, and use relevant image tags on every online picture you use. Some search engines scan websites specifically for images, and this is a great way to increase exposure to your web content.
– Create plenty of internal and external hyperlinks. Make sure all of the pages within your website are linked to one another, as the number of links a page has actually plays a role in determining its placement within a set of search results, as well. You may also want to consider setting up links to other sites on the web, and trying to get them to link back to you, as well – though again, make sure any sites you are linking to actually pertain to your site’s subject or you could be doing yourself more harm than good.
– Stay up-to-date on all trends. If you fall behind in technology or any of the latest trends in your industry and your competitors take advantage of it before you do, you better be prepared to lose some traffic – it’s the way any type of business works, online or offline. The only way to ensure that this doesn’t happen is to stay current on all trends and innovations – both within the industry or sector you are working in and with developments in computer technology itself. And once change does happen, it is important that you are able to recognize this and update your SEO practices immediately.
As you can see, there really is a lot more to Search Engine Optimization that simply plugging keywords into your web content randomly. There really is a lot of thought that goes into developing appropriate keywords and key phrases for your website’s content, and there is even more work involved when it comes to actually attracting valuable traffic that will take advantage of what your site is willing to offer.