As an Internet marketer, you probably know that one of the best ways in which to get your message out is via opt-in newsletters. In fact, it has been said that there is a lot of money in your list, meaning that you will be able to generate a lot of money from the sales that are made via your newsletter. Unfortunately, this is no longer true. This is because of spam-blockers which are sending a lot of newsletters to recipients’ spam boxes instead of into their in boxes where they would be read.
This can be very frustrating to deal with. Nevertheless, you really do need to work hard to beat the spam filters if you really want to have your message read today. Of course, you want your message read since you put a lot of time into researching and writing the articles for in this mailing. So, you are going to need to spend a little extra time making sure that your intended audience will actually see what you have written within your newsletter.
Today there are a lot of responsible marketers who are now asking themselves how they can beat the spam filters in order to ensure that their newsletters will actually have a chance of being read. These marketers are putting a lot of hard work into making sure that their mailings make it past these spam filters and any ISPs that may be blocking their content.
Yes, you not only need to be concerned about spam filters but you must also be concerned about ISPs who are acting irresponsibly when it comes to delivering your email. This is because there are a lot of ISPs who no longer care if they hurt small businesses who are reliant upon email marketing to bring them sales and money.
One such ISP that you must concern yourself with today is HotMail. They are known to filter those emails that are being sent by legitimate businesspeople. It’s not bad enough that they do this though but they also don’t send out any emails to let you know that this is occurring. Thankfully this is one of the few ISPs that act in this manner. In fact, there are many more ISPs who have ISP procedures in place that actually work quite well.
Regardless as to which ISP your mailings are being sent to, you still will not be able to guarantee that your newsletter is actually making it into the hands of your intended audience. There are some things that you can actually do in order to increase the likelihood of this happening though. This includes:
1.You can take some steps to try to beat the spam filters. Herein one thing that you can do is place a note at the top of your mailings in order to remind those who are receiving the email that they have actually signed up for it and thus it is not junk mail. It is also a good idea to make sure that you are using both upper and lower case letters in the headings that you use throughout the newsletters. Finally, you can also try removing any keywords or phrases that may possibly set the spam filters off. This will be more difficult to do though since this is nothing more than a guessing game.
2.You can work to educate those who will be receiving your opt-in mailings as to why they may not be receiving them. In this manner you will be spending your time more wisely than you would if you were spending it trying to beat the spam filters. You should also consider joining in on such campaigns as the “I’m Mad As Hell And Not Going To Take It Any More” Campaign, which is being ran by Dr. Ken Evoy, the President of SiteSell.
Regardless as to how you go about beating the spam filters, you will still need to take some steps in order to ensure that your audience really is receiving their opt-in mailings. Now is the time for you to stand up for your right to run an online business that uses opt-in mailings as a part of your business’ marketing strategy.