The Jon and Kate Plus 8 divorce episode has done exactly what TLC was hoping with their promotions, as they brought in record ratings numbers for the Monday night episode. The Jon and Kate Plus 8 divorce episode was heavily publicized by the network, and as soon as they had a promo ready, it was being shown almost every hour to drum up excitement for the show. TLC knew that Jon and Kate Gosselin were planning to separate, and tried to get as many viewers as possible to tune in to the “Jon and Kate Plus 8 divorce episode” in order to catch a glimpse of the feuding couple.
Te early returns from Neilson, which measures the ratings for every show on television, is probably even better than TLC could have hoped. The special Jon and Kate announcement episode drew a ratings score of 10.6 million viewers. Breaking it down a bit further, the one hour Jon and Kate Plus 8 had 4.6 million women viewers between the age of 18-49, and a total of 6.5 million viewers overall between the ages of 18-49. Those are the key demographics that advertisers are looking for when they decide to give a show extra advertising dollars, and exactly the type of numbers that TLC wanted to see after dedicating so much air time to promoting the show.
Merely saying that 10.6 million viewers tuned in to watch the Jon and Kate Plus 8 divorce episode doesn’t fully encapsulate what has occurred here, as that number is higher than any that the show has achieved before. Not only is that the most viewers that have ever watched an episode of Jon and Kate Plus 8, but that is the highest number of viewers that any TLC program has ever attained. Basically in the history of the network, their most watched show of all time is an episode where Jon and Kate Gosselin announce to the world that they will be tearing apart their family on national television. The network must be extremely proud to be cashing those checks.
It was also announced on Monday that there will be a Jon and Kate Plus 8 hiatus, as the show (and the Gosselin family) tries to regroup to see if they can still film episodes later in the summer. That is going to be a good decision, but it also means that TLC is going to miss out on some prime ratings that they have helped build up over the weeks. Before the June 22nd episode of Jon and Kate Plus 8 brought in 10.6 million viewers, the previous high for the show was 9.8 million who tuned in for the season five debut on Memorial Day.
Source: Entertainment Weekly